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SagaEvents helps to unveil new identityA new identity of a bank is a great hush, hush. SagaEvent's proven trackrecord of reliability and trustworthyness made a perfect partner for the launch of GLITNIR. When Islandsbanki (ISB bank) decided to re-brand themselves as GLITNIR they contacted SagaEvents to unveil the new name to over 1000 staff in a lavish ceremony. The guests arrived to a subdued theatre only to find it completely transformed by the time they left. After the hour long ceremony in the theatre where sixteen, 12 metre long, banners with the new logo seemed to appear from nowhere the guests exited to the halls of the theatre which had been completely made over to echo the colours and values of the new identity. The icing on the cake was SagaEvents makeover on club Nasa where we added a "disco" dance-floor in the style of Saturday Night Fever while framing the DJ on stage with an impressive wall of light behind him. Needless to say the night was a huge success. Published: 17.03.2006 16:13 |
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